Since 1996 I have helped companies, authorities, non-profit organizations and individuals within arts, tech, fashion and pop culture define and reach often extremely demanding audiences. Most are (supposedly) governed by authenticity, transparency, sustainability and honesty, but in dire need of help in defining exactly what these expressions entail outside showy documents and statutes. I take on projects within brand strategy, concept development, digital transformation and creative direction. I also write articles and hold seminars on modern communication, moonlight as a book- and screenplay adaptation consultant for film and tv and since 2017 I am partner and board member of the green tech sunlight company Solros.
In november 2018 I was appointed Director of Communications at Skap – The Swedish Society of Songwriters, Composers and Authors – working with modernizing copyright, supporting members in all sorts of projects and acting principal and partner for Stim (The Swedish royalty collecting society). I write op-ed:s, plan and develop long term communication and branding strategies in order to influence and inform media, politicians and general public about the importance of arts and culture in general and specifically: composers and music creator's situation in these new digital times. I also participate in the European umbrella organisation ECSA:s communications group.
Clients & projects 1996–2019: Acom / Aegis / Arlanda Express / ATG / Audi / Axkid / Bengtsson & Strömberg / Berghs SoC / Bokförlaget DN / Bon / Brunna Park / Byredo / Carat / Dagens Nyheter / DDB / EMI / Evolve / Form / Försäkringskassan / Glänta / Gustafsberg / Handelshögskolan / Husqvarna / Ikon / Industrifonden / Intendia / IMG / Jameson / KappAhl / Kommun / Klättermusen / Malmö Aviation / Malmö Stad / McDonald’s / Meny / MTV / Moodgallerian / Nelly.com / Neu / No.18 / Nobia / Nobina / Nordisk Film / Ny Teknik / Nöjesguiden / Pernod Ricard / Plaza / Praktikertjänst / Preem / Rodebjer / Saab / Sandvik / SAS / Scan / Scania / SF Studios / Solros / Stockholm Records / Strömbergs / Synsam / Svensk Form / Swedish Match / Swedish Tonic / Swedishness.com / Teracom / TCO / The Absolut Company / Travel Media / Vasamuseet / Volkswagen / Warner Music