Children's safety products in new digiphysical outfit


Rebranding for European market



When Polish car seat and child safety retail chain Osiem Gwiazdek wanted to introduce themselves on the European market they needed a simpler name and a more modern look and feel. Through deep competition analysis and immersive workshops around name, branding, communication and all touchpoint in the shopping experience, the new brand 8STARS was born. Keeping the colors and fonts from the original brand, but changing their usage areas around meant the brand went from a masculine dark blue to a golden orange, got a social media-driven communication platform and new looks on shop interiors and peripherals. The covid pandemic has halted the European rollout but will be picked up during 2022-23.