Branding for Stockholms premiere fashion shop (ever)

Client
Neu
Project

Fashion shop

Year

2003

More

Neu was a high-end (as in highly creative) fashion boutique founded and run by my then-friend, now-wife Nina around the turn of the millennium, and quickly became the go to-place for anyone with an interest in cutting edge fashion in Stockholm. Brands sold included Veronique Branquinho, Martin Margiela, Christian Wijnants, Preen, Viktor & Rolf, Helena Hörstedt, Diana Orving, Dagmar, Whyred and Byredo.